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SEM II SPONSORSHIP 2
Test Description: SEM II SPONSORSHIP 2
Instructions: Answer all questions to get your test result.
1) Kellogg’s markets most of its cereals toward children. In this case, the children are the
A
entity
B
sponsor
C
audience
D
partners
2) The audience benefits from sponsorships through:
A
Internet pop-ups
B
Exposure to new products
C
Higher ticket prices
D
Evasive advertising
3) The International Olympic Committee is an example of a(n):
A
league
B
team
C
governing body
D
enent
4) Companies sponsor entities because sponsorships:
A
Increase sales.
B
Increase competition
C
Decrease market share
D
Decrease expenses
5) The first major league sport sponsored by corporations was the:
A
NFL
B
NBA
C
PGA
D
MLB
6) The event triangle consists of the:
A
Audience, entity, and sponsor
B
Audience, entity, and sponsee
C
Audience, entertainment, and sponsor
D
Audience, enterprise, and sponsee
7) Sponsorship involves
A
A marketing exchange
B
Selecting a distribution channel
C
An exchange of resources
D
using a logo
8) Since the 1970s sponsorship has grown due to:
A
An increase on the number of pro athletes
B
An increase in the cost of distribution.
C
The number of sports stations.
D
A ban of tobacco and alcohol ads.
9) A marathon is an example of a(n):
A
athlete
B
event
C
team
D
league
10) The Carolina Panthers are an example of a(n):
A
league
B
govening body
C
team
D
event
*select an answer for all questions
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