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SEM II SPONSORSHIP 2
Test Description: SEM II SPONSORSHIP 2
Instructions: Answer all questions to get your test result.
1) Kellogg’s markets most of its cereals toward children. In this case, the children are the
A
sponsor
B
entity
C
audience
D
partners
2) The audience benefits from sponsorships through:
A
Evasive advertising
B
Exposure to new products
C
Internet pop-ups
D
Higher ticket prices
3) The International Olympic Committee is an example of a(n):
A
team
B
league
C
governing body
D
enent
4) Companies sponsor entities because sponsorships:
A
Decrease expenses
B
Increase competition
C
Increase sales.
D
Decrease market share
5) The first major league sport sponsored by corporations was the:
A
NBA
B
NFL
C
PGA
D
MLB
6) The event triangle consists of the:
A
Audience, entity, and sponsor
B
Audience, entity, and sponsee
C
Audience, entertainment, and sponsor
D
Audience, enterprise, and sponsee
7) Sponsorship involves
A
Selecting a distribution channel
B
using a logo
C
A marketing exchange
D
An exchange of resources
8) Since the 1970s sponsorship has grown due to:
A
The number of sports stations.
B
An increase in the cost of distribution.
C
An increase on the number of pro athletes
D
A ban of tobacco and alcohol ads.
9) A marathon is an example of a(n):
A
event
B
athlete
C
league
D
team
10) The Carolina Panthers are an example of a(n):
A
govening body
B
league
C
team
D
event
*select an answer for all questions
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