POB Objective 1.04

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The main difference between customer relationship management and customer experience management is that CRM focuses on

Which of the following is a benefit of customer relationship management:

Customers tend to look at a business as a whole despite the number of __________ they experience

Many people make the mistake of thinking that customer relationship management refers solely to

Customer relationship management increases sales and profits by increasing

In the modern business world, a growing number of interactions between businesses and customers are taking place

Which of the following types of information does a company need customer input to obtain:

What component of customer relationship management often “makes or breaks” a business’s program?