SEM II - 5.01 Consumer Behavior

Match it! Select the correct answer from the pull down...Good luck!

To make existing customers aware of features of your products, you would appeal to which level of consumer motivation

Since the weather had cleared, a tour group decided to attend the Renaissance Festival. Which factor was involved in this decisionmaking process?

You buy tickets to a PGA golf tournament since golf is you favorite sports. What types of factors influence this decision-making process?

Attending games provides an opportunity to put the stress of the day behind them and cheer for their team. What types of factors influence this decision-making process?

You visit the Carolina Opry Christmas Spectacular at the beach in December. What types of factors influence this decision-making process?

If a fan attends college basketball games for excitement and entertainment, he is considered to be which type of consumer?

You sign up to work the YMCA;'s golf tournament to represent your company and network with other professionals. What types of factors influence this decision-making process?

If a swim enthusiast pays the fee and competes on a neighborhood team during the summer, he is considered to be what type of consumer?