SEM II - 5.01 Consumer Behavior Question Preview (ID: 5812)


5.01 Consumer Behavior. TEACHERS: click here for quick copy question ID numbers.

To make existing customers aware of features of your products, you would appeal to which level of consumer motivation
a) action
b) informed
c) uninformed
d) preference

Attending games provides an opportunity to put the stress of the day behind them and cheer for their team. What types of factors influence this decision-making process?
a) extrinsic
b) motivator
c) intrinsic
d) occasional

You buy tickets to a PGA golf tournament since golf is you favorite sports. What types of factors influence this decision-making process?
a) Intrinsic
b) Extrinsic
c) motivator
d) occasional

You sign up to work the YMCA;'s golf tournament to represent your company and network with other professionals. What types of factors influence this decision-making process?
a) intrinsic
b) motivator
c) occasional
d) extrinsic

You visit the Carolina Opry Christmas Spectacular at the beach in December. What types of factors influence this decision-making process?
a) intrinsic
b) extrinsic
c) occasional
d) motivator

To make purchasing as convenient as possible, The Wachovia Championship packages can be purchased online. This is an example of understanding which level of consumer motivation?
a) informed
b) action
c) preference
d) uninformed

Since the weather had cleared, a tour group decided to attend the Renaissance Festival. Which factor was involved in this decisionmaking process?
a) extrinsic
b) intrinsic
c) motivator
d) occasional

Bill desired to have a cruise experience. He visited his travel agent and booked a cruise. Which level of customer motivation has been met?
a) action
b) informed
c) preference
d) uninformed

If a fan attends college basketball games for excitement and entertainment, he is considered to be which type of consumer?
a) divisive
b) participant
c) perceptive
d) spectator

If a swim enthusiast pays the fee and competes on a neighborhood team during the summer, he is considered to be what type of consumer?
a) divisive
b) participant
c) perceptive
d) spectator

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