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SEM II - 5.01 Consumer Behavior
Test Description: 5.01 Consumer Behavior
Instructions: Answer all questions to get your test result.
1) To make existing customers aware of features of your products, you would appeal to which level of consumer motivation
A
informed
B
action
C
preference
D
uninformed
2) Attending games provides an opportunity to put the stress of the day behind them and cheer for their team. What types of factors influence this decision-making process?
A
occasional
B
motivator
C
extrinsic
D
intrinsic
3) You buy tickets to a PGA golf tournament since golf is you favorite sports. What types of factors influence this decision-making process?
A
occasional
B
Extrinsic
C
motivator
D
Intrinsic
4) You sign up to work the YMCA;'s golf tournament to represent your company and network with other professionals. What types of factors influence this decision-making process?
A
extrinsic
B
intrinsic
C
motivator
D
occasional
5) You visit the Carolina Opry Christmas Spectacular at the beach in December. What types of factors influence this decision-making process?
A
intrinsic
B
motivator
C
occasional
D
extrinsic
6) To make purchasing as convenient as possible, The Wachovia Championship packages can be purchased online. This is an example of understanding which level of consumer motivation?
A
action
B
preference
C
informed
D
uninformed
7) Since the weather had cleared, a tour group decided to attend the Renaissance Festival. Which factor was involved in this decisionmaking process?
A
intrinsic
B
occasional
C
motivator
D
extrinsic
8) Bill desired to have a cruise experience. He visited his travel agent and booked a cruise. Which level of customer motivation has been met?
A
informed
B
preference
C
action
D
uninformed
9) If a fan attends college basketball games for excitement and entertainment, he is considered to be which type of consumer?
A
spectator
B
participant
C
divisive
D
perceptive
10) If a swim enthusiast pays the fee and competes on a neighborhood team during the summer, he is considered to be what type of consumer?
A
divisive
B
spectator
C
perceptive
D
participant
*select an answer for all questions
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