Decision Boss: Round 3

Match it! Select the correct answer from the pull down...Good luck!

Making a decision based on the answer or information that most easily comes to mind.

The neural circuits of this brain region will be activated when the consumer is being presented with a product that they are interested in purchasing.

A brain region that becomes activated when seeing the excessive price of a product

Involvement theory suggests that how much time and cognitive effort a person spends on a decision directly depends on _____ the decision is to that person.

Which of the following is NOT part of frequency of good and bad features?

Partially compensatory strategy refers to when consumers will do more comparison between different products instead of ...

A brain region that gets deactivated when a person becomes disinterested after seeing the price of an item

_____ sets a cutoff value for the most important attribute, keeps the products that meet that cutoff value, compares them on the next most important attribute, until one product remains