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Decision Boss: Round 3
Test Description: Let's knock out the Decision Boss in this third round!
Instructions: Answer all questions to get your test result.
1) _____ sets a cutoff value for the most important attribute, keeps the products that meet that cutoff value, compares them on the next most important attribute, until one product remains
A
lexicagraphic
B
elimunation by aspects
C
elimination by aspects
D
lexicographic
2) Partially compensatory strategy refers to when consumers will do more comparison between different products instead of ...
A
all of the answer choices
B
making a decision right away whether to purchase or not
C
purchasing a product anyway because of positive features
D
immediately discarding a product based on negative features
3) Which of the following is NOT a step in the process of elimination by aspects?
A
Creating cutoff values for the criteria
B
Evaluating products or decisions according to the importance of the criteria
C
All the answer choices are part of the process
D
Making a list of criteria and ranking them in terms of importance
4) Which of the followign is NOT a step in the process of majority of conforming dimensions?
A
The winner is pitted against the prototypical product for the final comparison.
B
Two competing products are compared acros all attributes.
C
Whichever product has the highest values across the most attriutes overall wins.
D
The winner of the pair is compared with another product across all attributes.
5) Which of the following is NOT part of frequency of good and bad features?
A
choosing to buy the product that has the highest positive difference
B
making a list of desirable and undesirable attributes of different brands
C
ignoring the negative attributes and focusing only on the positive attributes
D
totaling up the positive and negative attributes of each brand
6) Involvement theory suggests that how much time and cognitive effort a person spends on a decision directly depends on _____ the decision is to that person.
A
emotional impact
B
how much risk and importance
C
none of the answer choices
D
how much risk, importance, and emotional impact
7) Making a decision based on the answer or information that most easily comes to mind.
A
representativeness heuristic
B
confirmation bias
C
anchoring bias
D
availability heuristic
8) Using prototypes to act as the baseline for judgement and comparison.
A
anchoring bias
B
availability heuristic
C
representativeness heuristic
D
confirmation bias
9) The neural circuits of this brain region will be activated when the consumer is being presented with a product that they are interested in purchasing.
A
insula
B
MPFC
C
NAcc
D
none of the answer choices
10) A brain region that gets deactivated when a person becomes disinterested after seeing the price of an item
A
none of the answer choices
B
NAcc
C
MPFC
D
insula
11) A brain region that becomes activated when seeing the excessive price of a product
A
NAcc
B
insula
C
none of the answer choices
D
MPFC
12) Which of the following was NOT part of how choice blindness was operationalized in Hall et al?
A
retrospective detection
B
concurrent detection
C
sensory-change detection
D
SSRI bipolarity detection
*select an answer for all questions
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