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If one feature is not qualified enough, no matter how good the other features are, the consumer will automatically not buy the product
selling anchors
choice blindness
Mickey Mouse and Minnie Mouse
partially compensatory
System 1, System 2
non-compensatory
both a) and b)
Bugs detectors
majority of conforming decisions and frequency of good and bad features are _____.
selling anchors
choice blindness
Mickey Mouse and Minnie Mouse
partially compensatory
System 1, System 2
non-compensatory
both a) and b)
Bugs detectors
Participants of the Braun-LaTour et al study who realized the character in the Disney ad was actually from Warner Brothers
selling anchors
choice blindness
Mickey Mouse and Minnie Mouse
partially compensatory
System 1, System 2
non-compensatory
both a) and b)
Bugs detectors
post-experience advertising ...
selling anchors
choice blindness
Mickey Mouse and Minnie Mouse
partially compensatory
System 1, System 2
non-compensatory
both a) and b)
Bugs detectors
... refers to when people do not notice that they are given something they don't ask for
selling anchors
choice blindness
Mickey Mouse and Minnie Mouse
partially compensatory
System 1, System 2
non-compensatory
both a) and b)
Bugs detectors
This refers the reference price points that retailers make to influence consumer's purchasing decisions by basing their initial judgements on these reference/starting prices.
selling anchors
choice blindness
Mickey Mouse and Minnie Mouse
partially compensatory
System 1, System 2
non-compensatory
both a) and b)
Bugs detectors
thinking fast is _____ whereas thinking slow is _____
selling anchors
choice blindness
Mickey Mouse and Minnie Mouse
partially compensatory
System 1, System 2
non-compensatory
both a) and b)
Bugs detectors
Which of the following is NOT a keyword/phrase from Braun-LaTour et al?
selling anchors
choice blindness
Mickey Mouse and Minnie Mouse
partially compensatory
System 1, System 2
non-compensatory
both a) and b)
Bugs detectors
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