Decision Boss: Round 2

Match it! Select the correct answer from the pull down...Good luck!

Which of the following is NOT a keyword/phrase from Braun-LaTour et al?

post-experience advertising ...

This refers the reference price points that retailers make to influence consumer's purchasing decisions by basing their initial judgements on these reference/starting prices.

Participants of the Braun-LaTour et al study who realized the character in the Disney ad was actually from Warner Brothers

As one of the 2 main elements of the prospect theory, value suggests that _____.

The product that performs the best on the most important attribute is selected

In the ____ of the second study of Braun La-Tour et al., participants would see a Disney with Bugs Bunny sitting on a chair with a castle behind him.

Bugs Bunny and Bugs detectors were used by Braun-LaTour et al in an ad about Disneyland, in order to create a false memory.