Which of the following is NOT a keyword/phrase from Hall et al?

Which of the following is NOT a keyword/phrase from Braun-LaTour et al?

“Bugs Says It’s Time to Remember the _____”

When a consumer decides to buy a product that is good enough.

Involvement theory suggests that cognitive effort will be ... when buying a house and ... when buying grocery.

... is a cognitive bias causing us to rely heavily on the first piece of information that's been given to us.

... refers to when people do not notice that they are given something they don't ask for

As one of the 2 main elements of the prospect theory, value suggests that _____.

The utility model suggests that _____.

This refers to the different brain regions and their activation level that can help foretell a person's buying decisions

This refers the reference price points that retailers make to influence consumer's purchasing decisions by basing their initial judgements on these reference/starting prices.

post-experience advertising ...

Bugs Bunny and Bugs detectors were used by Braun-LaTour et al in an ad about Disneyland, in order to create a false memory.

Participants of the Braun-LaTour et al study who realized the character in the Disney ad was actually from Warner Brothers

In the ____ of the second study of Braun La-Tour et al., participants would see a Disney with Bugs Bunny sitting on a chair with a castle behind him.

thinking fast is _____ whereas thinking slow is _____

If one feature is not qualified enough, no matter how good the other features are, the consumer will automatically not buy the product

The product that performs the best on the most important attribute is selected

Endowment effect suggests that people _____.

majority of conforming decisions and frequency of good and bad features are _____.

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