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Decision Boss: Round 2
Test Description: Let's knock out the Decision Boss in this second round!
Instructions: Answer all questions to get your test result.
1) Which of the following is NOT a keyword/phrase from Hall et al?
A
Choice blindness
B
Heuristical blindness
C
taste and smell test
D
Jam and tea
2) Which of the following is NOT a keyword/phrase from Braun-LaTour et al?
A
Bugs detectors
B
post-experience advertising
C
Bugs Bunny
D
Mickey Mouse and Minnie Mouse
3) “Bugs Says It’s Time to Remember the _____”
A
Disney show
B
childhood memory
C
Disneyland experience
D
Magic
4) When a consumer decides to buy a product that is good enough.
A
Utility model
B
Satisficing model
C
Prospect model
D
Partially compensatory strategy
5) Involvement theory suggests that cognitive effort will be ... when buying a house and ... when buying grocery.
A
... expensive ... cheap
B
... low ... high
C
... cheap ... expensive
D
... high ... low
6) ... is a cognitive bias causing us to rely heavily on the first piece of information that's been given to us.
A
achoring bias
B
anchoring bias
C
confirmation bias
D
confirmation effect
7) ... refers to when people do not notice that they are given something they don't ask for
A
chose blindness
B
chocie blindness
C
choice blindness
D
choose blindness
8) As one of the 2 main elements of the prospect theory, value suggests that _____.
A
all of the answer choices
B
people prefer to see things in terms of gains
C
people view gains and losses in different ways
D
people tend to be afraid of losses
9) The utility model suggests that _____.
A
people make decisions that can bring them the highest satisfaction
B
people make irrational evaluation of the outcome before making decisions
C
people make decisions based on maximize and suffice
D
people are happy with good enough decisions
10) This refers to the different brain regions and their activation level that can help foretell a person's buying decisions
A
pre-cognitive decisions
B
selling anchors
C
neural predictors of purchases
D
Knutson et al
11) This refers the reference price points that retailers make to influence consumer's purchasing decisions by basing their initial judgements on these reference/starting prices.
A
multiple-unit pricing
B
selling anchors
C
non-compensatory strategies
D
purchase-quantity limits
12) post-experience advertising ...
A
both a) and b)
B
neither a) nor b)
C
b) aim to change their negative memories about the product into positive ones
D
a) refers to when advertisers create ads to confuse consumers, making them unsure of their own memories
13) Bugs Bunny and Bugs detectors were used by Braun-LaTour et al in an ad about Disneyland, in order to create a false memory.
A
FALSE
B
TRUE
14) Participants of the Braun-LaTour et al study who realized the character in the Disney ad was actually from Warner Brothers
A
Bugs defectors
B
Bug detectors
C
Bugs detectors
D
Bug defectors
15) In the ____ of the second study of Braun La-Tour et al., participants would see a Disney with Bugs Bunny sitting on a chair with a castle behind him.
A
verbal condition
B
pictorial condition
C
both pictorial and verbal conditions
D
neither pictorial nor verbal condition
16) thinking fast is _____ whereas thinking slow is _____
A
System 1, System 2
B
both systems
C
neither system
D
System 2, System 1
17) If one feature is not qualified enough, no matter how good the other features are, the consumer will automatically not buy the product
A
partially compensatory
B
non-compensatory
C
un-compensatory
D
compensatory
18) The product that performs the best on the most important attribute is selected
A
majority of conforming dimensions
B
non-compensatory
C
lexicographic
D
confirmation bias
19) Endowment effect suggests that people _____.
A
value something they own more than an identical item they don't own
B
value something they don't own more than an identical item they own
C
think of the items they own in terms of gains
D
think of the items they own in terms of losses
20) majority of conforming decisions and frequency of good and bad features are _____.
A
partially compensatory
B
non-compensatory
C
compensatory
D
partilly compensatory
*select an answer for all questions
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