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A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action?
Inconsistent
adequate facilities
The geographic location of the stadium
A percentage of actual sales
Blind Carbon Copy
The distribution of licensed sports apparel is an effective way to create team and brand awareness
include spectators and participants
There is no particular source or technique
A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product?
Inconsistent
adequate facilities
The geographic location of the stadium
A percentage of actual sales
Blind Carbon Copy
The distribution of licensed sports apparel is an effective way to create team and brand awareness
include spectators and participants
There is no particular source or technique
Aprox. 85% of season ticket holders for a sports organization live or work within 2 hrs of home playing field of the team. What factor motivates the decision to buy season tickets.
Inconsistent
adequate facilities
The geographic location of the stadium
A percentage of actual sales
Blind Carbon Copy
The distribution of licensed sports apparel is an effective way to create team and brand awareness
include spectators and participants
There is no particular source or technique
Which statement is true regarding sports marketing?
Inconsistent
adequate facilities
The geographic location of the stadium
A percentage of actual sales
Blind Carbon Copy
The distribution of licensed sports apparel is an effective way to create team and brand awareness
include spectators and participants
There is no particular source or technique
What mailing technique do businesses often use if they do no have software to process a mailing list?
Inconsistent
adequate facilities
The geographic location of the stadium
A percentage of actual sales
Blind Carbon Copy
The distribution of licensed sports apparel is an effective way to create team and brand awareness
include spectators and participants
There is no particular source or technique
What are royalties?
Inconsistent
adequate facilities
The geographic location of the stadium
A percentage of actual sales
Blind Carbon Copy
The distribution of licensed sports apparel is an effective way to create team and brand awareness
include spectators and participants
There is no particular source or technique
What should one understand first when setting out to develop out-of-the-box sales promotion ideas for one's game or event?
Inconsistent
adequate facilities
The geographic location of the stadium
A percentage of actual sales
Blind Carbon Copy
The distribution of licensed sports apparel is an effective way to create team and brand awareness
include spectators and participants
There is no particular source or technique
A stadium designed with more female bathrooms than male ones is responding to which customer expectation?
Inconsistent
adequate facilities
The geographic location of the stadium
A percentage of actual sales
Blind Carbon Copy
The distribution of licensed sports apparel is an effective way to create team and brand awareness
include spectators and participants
There is no particular source or technique
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