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Sports Mktg.
Test Description: Sports
Instructions: Answer all questions to get your test result.
1) What type of marketing information might a business obtain by monitoring sales invoices?
A
-
B
Sales Territory
C
Customer Profiles
D
Profit Margin
2) Aprox. 85% of season ticket holders for a sports organization live or work within 2 hrs of home playing field of the team. What factor motivates the decision to buy season tickets.
A
The geographic location of the stadium
B
The sense of loyalty to the coach of the team
C
The unpredictable performance of the team
D
-
3) A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action?
A
include spectators and participants
B
Are concerned with environmental issues
C
Demand mostly tangible products
D
-
4) A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product?
A
Inconsistent
B
Consistent
C
Tangible
5) What should one understand first when setting out to develop out-of-the-box sales promotion ideas for one's game or event?
A
There is no particular source or technique
B
He/She needs a certain amount of experience
C
There is no way to be prepared for inspiration
6) What mailing technique do businesses often use if they do no have software to process a mailing list?
A
-
B
Blind Carbon Copy
C
bookmark feature
D
internet service provider
7) Which statement is true regarding sports marketing?
A
Sports marketing encompasses only the radio and television media.
B
-
C
The use of high profile athletes to endorse products does not increase brand recognition
D
The distribution of licensed sports apparel is an effective way to create team and brand awareness
8) A person responsible for matching up corporations with events that reach his or her target market has a career in which area?
A
Advertising sales
B
Hospitality
C
-
D
Sponsorship management
9) A stadium designed with more female bathrooms than male ones is responding to which customer expectation?
A
Aesthetics
B
-
C
Sense of safety
D
adequate facilities
10) What are royalties?
A
-
B
A percentage of taxes
C
A percentage of actual sales
D
A percentage of union dues
*select an answer for all questions
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