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Two ingredients of the product mix are
Product line and Product items
Product Line
Product mix
Product item
Width
Cannibalization
Width, Depth and Consistency
Quality
All the different products that a company makes or sells is
Product line and Product items
Product Line
Product mix
Product item
Width
Cannibalization
Width, Depth and Consistency
Quality
All the cereal made by Kellogg is an example of their
Product line and Product items
Product Line
Product mix
Product item
Width
Cannibalization
Width, Depth and Consistency
Quality
A specific model of a Ford car is an example of
Product line and Product items
Product Line
Product mix
Product item
Width
Cannibalization
Width, Depth and Consistency
Quality
When an existing product in a product line competes with the sales for another product it's called
Product line and Product items
Product Line
Product mix
Product item
Width
Cannibalization
Width, Depth and Consistency
Quality
A company can position their product by
Product line and Product items
Product Line
Product mix
Product item
Width
Cannibalization
Width, Depth and Consistency
Quality
The number of different product lines a business produces is referred to as the
Product line and Product items
Product Line
Product mix
Product item
Width
Cannibalization
Width, Depth and Consistency
Quality
Three dimensions of a Product Mix are
Product line and Product items
Product Line
Product mix
Product item
Width
Cannibalization
Width, Depth and Consistency
Quality
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