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Marketing Exam Review
Test Description: Product Mix
Instructions: Answer all questions to get your test result.
1) All the different products that a company makes or sells is
A
Product lines
B
Product items
C
Product strategies
D
Product mix
2) Two ingredients of the product mix are
A
Width and Breath
B
Depth and Breath
C
Product line and Product items
D
Consistency and Width
3) Three dimensions of a Product Mix are
A
Depth, Breath and Consistency
B
Width, Depth and Breath
C
Product lines, Product items and Consistency
D
Width, Depth and Consistency
4) All the cereal made by Kellogg is an example of their
A
Depth
B
Product Line
C
Width
D
Product Items
5) A specific model of a Ford car is an example of
A
Product width
B
Product line
C
Product item
D
Product depth
6) A company can position their product by
A
Size
B
Location
C
Color
D
Quality
7) When an existing product in a product line competes with the sales for another product it's called
A
Cannibalization
B
Consumption
C
Cannon Ball
D
Consuming
8) Marketing a product by its features and benefits is an example of
A
Perception
B
Selling
C
Marketing
D
Positioning
9) The number of product items offered within each product line is
A
Depth
B
Consistency
C
Breath
D
Width
10) The number of different product lines a business produces is referred to as the
A
Product Mix
B
Consistency
C
Depth
D
Width
*select an answer for all questions
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