All the different products that a company makes or sells is

Two ingredients of the product mix are

Three dimensions of a Product Mix are

All the cereal made by Kellogg is an example of their

A specific model of a Ford car is an example of

A company can position their product by

When an existing product in a product line competes with the sales for another product it's called

Marketing a product by its features and benefits is an example of

The number of product items offered within each product line is

The number of different product lines a business produces is referred to as the

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