Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
Marketing Exam Review
Test Description: Product Mix
Instructions: Answer all questions to get your test result.
1) All the different products that a company makes or sells is
A
Product items
B
Product mix
C
Product strategies
D
Product lines
2) Two ingredients of the product mix are
A
Consistency and Width
B
Depth and Breath
C
Width and Breath
D
Product line and Product items
3) Three dimensions of a Product Mix are
A
Width, Depth and Breath
B
Width, Depth and Consistency
C
Product lines, Product items and Consistency
D
Depth, Breath and Consistency
4) All the cereal made by Kellogg is an example of their
A
Width
B
Depth
C
Product Line
D
Product Items
5) A specific model of a Ford car is an example of
A
Product width
B
Product depth
C
Product item
D
Product line
6) A company can position their product by
A
Quality
B
Color
C
Size
D
Location
7) When an existing product in a product line competes with the sales for another product it's called
A
Consuming
B
Cannibalization
C
Consumption
D
Cannon Ball
8) Marketing a product by its features and benefits is an example of
A
Marketing
B
Perception
C
Positioning
D
Selling
9) The number of product items offered within each product line is
A
Consistency
B
Depth
C
Width
D
Breath
10) The number of different product lines a business produces is referred to as the
A
Consistency
B
Product Mix
C
Depth
D
Width
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?