Marketing Exam Review: Question Preview (ID: 4878)


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All the different products that a company makes or sells is
a) Product mix
b) Product strategies
c) Product lines
d) Product items

Two ingredients of the product mix are
a) Width and Breath
b) Depth and Breath
c) Product line and Product items
d) Consistency and Width

Three dimensions of a Product Mix are
a) Width, Depth and Breath
b) Width, Depth and Consistency
c) Depth, Breath and Consistency
d) Product lines, Product items and Consistency

All the cereal made by Kellogg is an example of their
a) Product Items
b) Product Line
c) Width
d) Depth

A specific model of a Ford car is an example of
a) Product item
b) Product line
c) Product width
d) Product depth

A company can position their product by
a) Quality
b) Color
c) Size
d) Location

When an existing product in a product line competes with the sales for another product it's called
a) Cannon Ball
b) Consumption
c) Cannibalization
d) Consuming

Marketing a product by its features and benefits is an example of
a) Selling
b) Marketing
c) Perception
d) Positioning

The number of product items offered within each product line is
a) Width
b) Depth
c) Breath
d) Consistency

The number of different product lines a business produces is referred to as the
a) Depth
b) Width
c) Consistency
d) Product Mix

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