Marketing Exam Review-

Match it! Select the correct answer from the pull down...Good luck!

Businesses must satisfy customers needs and wants in order to make a profit. This is a definition of

Information about the target market with regard to age, income level, ethinic background, occupation, lifestyle and geographic residence is considered

The 5th P discussed in class is

The 4 P's are also known as

Determining the amount of money that will be asked in exchange for products is

Sales Promotion, Advertising, Personal Selling and Publicity all make up the

Various types of communication that marketers use to inform, persuade or remind customers of their products is

Marketers are selling skis to the east coast retailers. This is an example of