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Marketing Exam Review-
Test Description: Marketing Strategies and Marketing Concepts
Instructions: Answer all questions to get your test result.
1) Dividing a market by income, gender and education.
A
Demographics
B
Behavioral
C
Psychographics
D
Geographics
2) Dividing a market by lifestyle.
A
Geographics
B
Geographics
C
Psychographics
D
Behavorial
3) Marketers are selling skis to the east coast retailers. This is an example of
A
Behavioral
B
Geographics
C
Demographics
D
Psychographics
4) Businesses must satisfy customers needs and wants in order to make a profit. This is a definition of
A
Marketing
B
Economy
C
Marketing Concept
D
Philosophy of Marketing
5) Information about the target market with regard to age, income level, ethinic background, occupation, lifestyle and geographic residence is considered
A
Marketing Mix
B
Demographics Segmentation
C
Geographic Segmentation
D
Customer Profile
6) Sales Promotion, Advertising, Personal Selling and Publicity all make up the
A
Promotional Strategies
B
Promotional Mix
C
Marketing Mix
D
Product Mix
7) Various types of communication that marketers use to inform, persuade or remind customers of their products is
A
Media Mix
B
Promotion
C
Publicity
D
Advertising
8) The 4 P's are also known as
A
Marketing Concept
B
Marketing Elements
C
Marketing Strategies
D
Promotional Mix
9) The 5th P discussed in class is
A
People
B
Publicity
C
Population
D
Promotion
10) Determining the amount of money that will be asked in exchange for products is
A
Planning
B
Money
C
Price
D
Utility
*select an answer for all questions
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