Marketing I - Chapter 3 & 4

Match it! Select the correct answer from the pull down...Good luck!

How much does it cost to keep a current customer, compared to getting a new customer?

Where should an organization start when planning a marketing schedule?

If you anticipate the future and choose a course of action for achieving the objective, it is known as...

When you start planning, what essential purpose makes the company different from others?

The best market for an undifferentiated marketing strategy would be...

If an organization attempts to develop a long-term, cost effective link with individual customers for mutual benefit, it is referred to as what?

Consumers are better served as a result of ___.

If the organization has objectives that will have a major impact for five or more years, they are called what?