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Marketing I - Chapter 3 & 4
Test Description: Review for chapters 3 & 4 test
Instructions: Answer all questions to get your test result.
1) Where should an organization start when planning a marketing schedule?
A
Objectives
B
Technology
C
Utility
D
Resources
2) Objectives or goals are derived from what?
A
Corporate strategy
B
Competitive strategy
C
Tactical Plans
D
Mission statement
3) If an organization attempts to develop a long-term, cost effective link with individual customers for mutual benefit, it is referred to as what?
A
Target marketing
B
Relative marketing
C
Mutuality marketing
D
Relationship marketing
4) How much does it cost to keep a current customer, compared to getting a new customer?
A
one-half as much
B
twice as much
C
five times as much
D
ten times as much
5) When you start planning, what essential purpose makes the company different from others?
A
Strategy
B
Opportunity
C
Mission
D
Objectives
6) If the organization has objectives that will have a major impact for five or more years, they are called what?
A
Strategic plans
B
Tactical plans
C
Economic plans
D
Marketing plans
7) Consumers are better served as a result of ___.
A
Concentrated marketing
B
Undifferentiated marketing
C
Strategic marketing
D
Differentiated marketing
8) The best market for an undifferentiated marketing strategy would be...
A
Trucks
B
Salt
C
Soda
D
Automobiles
9) If you anticipate the future and choose a course of action for achieving the objective, it is known as...
A
Speculating
B
Planning
C
Managing
D
Researching
10) If your company decides to focus on a smaller target market instead of trying to sell its products to the entire marketing, it is called...
A
Concentrated marketing
B
Undifferentiated marking
C
Tactical marketing
D
Differentiated marketing
*select an answer for all questions
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