2019 Marketing Final Study Guide #1

Match it! Select the correct answer from the pull down...Good luck!

Directs company's marketing mix at a large and heterogeneous group of consumers

A culturally defined way to fill a need is a

Marketing begins with

According to Maslow, everyone must satisfy ______ needs.

The newspaper ads featuring weekly specials at supermarkets are examples of

The study of consumers and how they make decisions is called

Maslow classified esteem needs as

________ segmentation is based on the value customers expect to receive from using a product or service.