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2019 Marketing Final Study Guide #1
Test Description: Study guide
Instructions: Answer all questions to get your test result.
1) The study of consumers and how they make decisions is called
A
the marketing concept
B
Consumer Behavior
C
Advertising
D
Psychology
2) According to Maslow, everyone must satisfy ______ needs.
A
social
B
security
C
physiological
D
self-actualization
3) A culturally defined way to fill a need is a
A
purchasing factor
B
want
C
buying behavior
D
desire
4) True or False. Generally, most people are at the same level on the hierarchy of needs.
A
False
B
True
5) Reasons to purchase based on feelings are ______ motives.
A
Patronage
B
Hedonic
C
Consumer
D
Rational
6) Marketing begins with
A
selling a good product
B
an idea and understanding customers
C
developing a consumer survey
D
pricing the product correctly
7) ________ segmentation is based on the value customers expect to receive from using a product or service.
A
Economic
B
Consumer
C
Benefit
D
Market
8) Maslow classified esteem needs as
A
respect and recognition
B
friends, love and belonging
C
physical and economic safety
D
realizing your potential
9) The newspaper ads featuring weekly specials at supermarkets are examples of
A
brand preference
B
Indirect competition
C
non-price competition
D
Price competition
10) Directs company's marketing mix at a large and heterogeneous group of consumers
A
mass marketing
B
Benefits marketing
C
marketing segmentation
D
market share
*select an answer for all questions
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