Semester 2 Exam REVIEW

Match it! Select the correct answer from the pull down...Good luck!

The process of making contact with people who are not expecting a sales contact are called a(n) _____.

The elements of products that may be changed to meet customer needs are features, usage, and _____.

All the goods and services that a business sells is the _____.

The _____ is an explanation of the value of a certain product over others that are similar.

A _____ is a picture, design, or graphic image that represents a brand.

The practice of _____ sets prices high to convey quality and status.

Segmenting a market based on where customers live is _____ segmentation.

The amount added to the cost of an item to determine the selling price is _____.