The four Ps of marketing are product, price, place, and _____.

Segmenting a market based on where customers live is _____ segmentation.

_____ selling focuses on building long-term relationships with customers.

A(n) _____ buying decision is when a consumer purchase is made with no planning or research.

The elements of products that may be changed to meet customer needs are features, usage, and _____.

All the goods and services that a business sells is the _____.

The _____ is an explanation of the value of a certain product over others that are similar.

The amount added to the cost of an item to determine the selling price is _____.

The practice of _____ sets prices high to convey quality and status.

A _____ is a maximum price set by the government for certain goods and services.

_____ sell products through both brick-and-mortar stores and online sites.

The process of separating a large quantity of goods into smaller quantities for resale is _____.

Promotion that focuses on a company rather than its products is called _____.

Applying communication skills that promote goodwill between a business and the public is called _____.

_____ is a promotion strategy that uses digital elements to communicate and interact with customers.

_____ are created to track and evaluate promotion activities.

A _____ is a picture, design, or graphic image that represents a brand.

_____ is the way in which a business provides services before, during, and after a purchse.

The process of making contact with people who are not expecting a sales contact are called a(n) _____.

An office that is set up for the purpose of receiving and making customer calls for an organization is called a _____.

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