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Semester 2 Exam REVIEW - Part 2
Test Description: Semester Exam
Instructions: Answer all questions to get your test result.
1) The four Ps of marketing are product, price, place, and _____.
A
perception
B
promotion
C
purchasing
D
people
2) Segmenting a market based on where customers live is _____ segmentation.
A
place
B
geographic
C
target
D
location
3) _____ selling focuses on building long-term relationships with customers.
A
Customer
B
Consumer
C
Relationship
D
Target
4) A(n) _____ buying decision is when a consumer purchase is made with no planning or research.
A
impulse
B
routine
C
ordinary
D
limited
5) The elements of products that may be changed to meet customer needs are features, usage, and _____.
A
quality
B
promotion
C
protection
D
production
6) All the goods and services that a business sells is the _____.
A
web site
B
listing
C
product mix
D
catalog
7) The _____ is an explanation of the value of a certain product over others that are similar.
A
value proposition
B
selling price
C
product mix
D
catalog
8) The amount added to the cost of an item to determine the selling price is _____.
A
tax
B
base price
C
markup
D
profit
9) The practice of _____ sets prices high to convey quality and status.
A
bundling
B
price lining
C
prestige pricing
D
even pricing
10) A _____ is a maximum price set by the government for certain goods and services.
A
price ceiling
B
break-even point
C
price floor
D
base price
11) _____ sell products through both brick-and-mortar stores and online sites.
A
Multi-channel retailers
B
Drip shippers
C
Service business
D
E-tailers
12) The process of separating a large quantity of goods into smaller quantities for resale is _____.
A
bulk-breaking
B
distribution
C
freight forwarding
D
packaging
13) Promotion that focuses on a company rather than its products is called _____.
A
industry promotion
B
company advertising
C
institutional promotion
D
electronic promotion
14) Applying communication skills that promote goodwill between a business and the public is called _____.
A
management
B
public relations
C
marketing
D
distribution
15) _____ is a promotion strategy that uses digital elements to communicate and interact with customers.
A
Promotional design
B
Visual merchandising
C
Participatory marketing
D
Store display
16) _____ are created to track and evaluate promotion activities.
A
Professional organizations
B
Budgets
C
Metrics
D
Laws
17) A _____ is a picture, design, or graphic image that represents a brand.
A
brand name
B
logo
C
tagline
D
hook
18) _____ is the way in which a business provides services before, during, and after a purchse.
A
Customer service
B
Selling
C
A warranty
D
Product support
19) The process of making contact with people who are not expecting a sales contact are called a(n) _____.
A
cold call
B
approach
C
substitution
D
unexpected call
20) An office that is set up for the purpose of receiving and making customer calls for an organization is called a _____.
A
call center
B
phone area
C
service center
D
branch office
*select an answer for all questions
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