Ch. 12.1 - Vocabulary

Match it! Select the correct answer from the pull down...Good luck!

Focuses on promoting the company rather than its products

Overhanging structure containing a sign at the entrance of the store.

Promotion strategy that uses multiple elements to communicate and interact with customers.

Combination of the elements used in a promotional campaign.

How a message is transmitted

Recieiver's response to the sender; concludes the communication process.

Nonpersonal communication paid for by an identified sponsor.

Store exterior that reflects the image of the business.