Process of communicating with potential customers in an effort to influence their buying behavior.

Promoting specific products.

Focuses on promoting the company rather than its products

Use of logic to change a belief or get people to take a certain action.

Series of actions on the part of the sender and the receiver of a message and the path the message follows.

Person who has a message to communicate

Process of turning the idea for a message into symbols that can be communicated.

How a message is transmitted

Person who reads, hears, or sees message.

Translation of a message into terms that the receiver can understand.

Recieiver's response to the sender; concludes the communication process.

Combination of the elements used in a promotional campaign.

Nonpersonal communication paid for by an identified sponsor.

Process of creating floor plans, displays, and fixtures to attract customer attention and encourage purchases.

Store exterior that reflects the image of the business.

Overhanging structure containing a sign at the entrance of the store.

Applying communication skills that promote goodwill between a business and the public.

Story featuring useful company information written by the company PR contact.

Coordination of marketing communications to achieve a specific goal.

Promotion strategy that uses multiple elements to communicate and interact with customers.

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