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Group of closely related products within the product mix.
packaging
product planning
product line
guarantee
variable
product depth
feature
intangible
Fact about a good or service.
packaging
product planning
product line
guarantee
variable
product depth
feature
intangible
Promise that a product has a certain quality or will perform in a specific way.
packaging
product planning
product line
guarantee
variable
product depth
feature
intangible
Each service is almost always unique.
packaging
product planning
product line
guarantee
variable
product depth
feature
intangible
Process of deciding which products will appeal to the target market.
packaging
product planning
product line
guarantee
variable
product depth
feature
intangible
Protects products until customers are ready to use them.
packaging
product planning
product line
guarantee
variable
product depth
feature
intangible
Something that cannot be touched
packaging
product planning
product line
guarantee
variable
product depth
feature
intangible
Number of product items within a product line.
packaging
product planning
product line
guarantee
variable
product depth
feature
intangible
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