Something that cannot be touched

Service cannot be separated from the person who performs it.

Each service is almost always unique.

Services cannot be stored for later use.

Indicator of a product's excellence

Protects products until customers are ready to use them.

Written document that states the quality of a product with a promise to correct certain problems that might occur.

Promise that a product has a certain quality or will perform in a specific way.

All the goods and services that a business sells.

Group of closely related products within the product mix.

Number of product lines a company offers.

Specific model, color, or size of products in a line.

Number of product items within a product line.

Process of deciding which products will appeal to the target market.

Fact about a good or service.

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