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Ch. 11.1
Test Description: Vocabulary
Instructions: Answer all questions to get your test result.
1) Something that cannot be touched
A
perishable
B
product mix
C
feature
D
intangible
2) Service cannot be separated from the person who performs it.
A
guarantee
B
intangible
C
inseparable
D
variable
3) Each service is almost always unique.
A
guarantee
B
warranty
C
perishable
D
variable
4) Services cannot be stored for later use.
A
variable
B
inseparable
C
feature
D
perishable
5) Indicator of a product's excellence
A
variable
B
quality
C
feature
D
guarantee
6) Protects products until customers are ready to use them.
A
guarantee
B
quality
C
warranty
D
packaging
7) Written document that states the quality of a product with a promise to correct certain problems that might occur.
A
warranty
B
packaging
C
guarantee
D
quality
8) Promise that a product has a certain quality or will perform in a specific way.
A
variable
B
feature
C
warranty
D
guarantee
9) All the goods and services that a business sells.
A
feature
B
product mix
C
product planning
D
product width
10) Group of closely related products within the product mix.
A
product line
B
product mix
C
packaging
D
product width
11) Number of product lines a company offers.
A
product item
B
product width
C
product planning
D
product depth
12) Specific model, color, or size of products in a line.
A
product line
B
product planning
C
product mix
D
product item
13) Number of product items within a product line.
A
product line
B
product mix
C
product depth
D
product item
14) Process of deciding which products will appeal to the target market.
A
product planning
B
product width
C
product mix
D
product line
15) Fact about a good or service.
A
warranty
B
guarantee
C
quality
D
feature
*select an answer for all questions
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