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Approach to business that focuses on satisfying customers as the means of achieving profit goals.
four Ps of marketing
demographic segmentation
marketing strategy
price
market segmentation
marketing concept
impulse
geographic
Plan that helps a business meet its overall goals and objectives
four Ps of marketing
demographic segmentation
marketing strategy
price
market segmentation
marketing concept
impulse
geographic
Dividing the market of potential customers by their personal statistics.
four Ps of marketing
demographic segmentation
marketing strategy
price
market segmentation
marketing concept
impulse
geographic
Marketing elements of product, price, place, and promotion.
four Ps of marketing
demographic segmentation
marketing strategy
price
market segmentation
marketing concept
impulse
geographic
Process of dividing the market into smaller groups.
four Ps of marketing
demographic segmentation
marketing strategy
price
market segmentation
marketing concept
impulse
geographic
A(n) _____ buying decision is when a consumer purchase made with not planning or research
four Ps of marketing
demographic segmentation
marketing strategy
price
market segmentation
marketing concept
impulse
geographic
Amount of money requested or exchanged for a product.
four Ps of marketing
demographic segmentation
marketing strategy
price
market segmentation
marketing concept
impulse
geographic
Segmenting a market based on where customers live is _____ segmentation.
four Ps of marketing
demographic segmentation
marketing strategy
price
market segmentation
marketing concept
impulse
geographic
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