Ch. 10 Vocab

Match it! Select the correct answer from the pull down...Good luck!

Consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit

The four Ps of marketing are product, price, place, and _____.

Amount of money requested or exchanged for a product.

Influence that comes from the society in which a person lives is called _____.

Segmenting a market based on where customers live is _____ segmentation.

Process of dividing the market into smaller groups.

Dividing a market by the relationship between customers and the good or service.

The _____ is a specific group of customers whose needs a company will focus on satisfying.