Consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit

The four Ps of marketing are product, price, place, and _____.

The _____ is a specific group of customers whose needs a company will focus on satisfying.

A _____ is a document describing business and marketing objectives and the strategies and tactics to achieve them.

Segmenting a market based on where customers live is _____ segmentation.

_____ selling focuses on building long-term relationships with customers.

Influence that comes from the society in which a person lives is called _____.

A(n) _____ buying decision is when a consumer purchase made with not planning or research

The three levels of buying decisions for businesses are new purchase, repeat purchase, and _____ purchase.

Many businesses use _____ to gather, store, and use customer data for marketing.

Approach to business that focuses on satisfying customers as the means of achieving profit goals.

Marketing elements of product, price, place, and promotion.

Anything that can be bought or sold.

Amount of money requested or exchanged for a product.

Includes activities involved in getting goods and services to customers.

Process of dividing the market into smaller groups.

Plan that helps a business meet its overall goals and objectives

Dividing the market of potential customers by their personal statistics.

Dividing the market by certain preferences of lifestyle choices.

Dividing a market by the relationship between customers and the good or service.

Teachers: Create FREE classroom games with your questions Click for more info!
©2007-2024 Review Game Zone | About | Privacy | Contact | Terms | Site Map