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Ch. 10 Vocab - MG
Test Description: Marketing
Instructions: Answer all questions to get your test result.
1) Consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit
A
Management
B
Economics
C
Business
D
Marketing
2) The four Ps of marketing are product, price, place, and _____.
A
people
B
perception
C
purchasing
D
promotion
3) The _____ is a specific group of customers whose needs a company will focus on satisfying.
A
purchasing market
B
buying market
C
target market
D
goal market
4) A _____ is a document describing business and marketing objectives and the strategies and tactics to achieve them.
A
business report
B
sales analysis
C
business plan
D
marketing plan
5) Segmenting a market based on where customers live is _____ segmentation.
A
geographic
B
location
C
place
D
target
6) _____ selling focuses on building long-term relationships with customers.
A
relationship
B
consumer
C
customer
D
target
7) Influence that comes from the society in which a person lives is called _____.
A
mass maketing
B
marketing
C
business influence
D
social influence
8) A(n) _____ buying decision is when a consumer purchase made with not planning or research
A
limited
B
routine
C
impulse
D
ordinary
9) The three levels of buying decisions for businesses are new purchase, repeat purchase, and _____ purchase.
A
situational
B
modified
C
automatic
D
limited
10) Many businesses use _____ to gather, store, and use customer data for marketing.
A
database marketing
B
segmenttion
C
B2C
D
influence
11) Approach to business that focuses on satisfying customers as the means of achieving profit goals.
A
target market
B
marketing concept
C
market strategy
D
market segmentation
12) Marketing elements of product, price, place, and promotion.
A
place
B
price
C
four Ps of marketing
D
promotion
13) Anything that can be bought or sold.
A
product
B
place
C
price
D
promotion
14) Amount of money requested or exchanged for a product.
A
price
B
promotion
C
product
D
place
15) Includes activities involved in getting goods and services to customers.
A
place
B
price
C
promotion
D
product
16) Process of dividing the market into smaller groups.
A
market segmentation
B
marketing concept
C
marketing strategy
D
marketing
17) Plan that helps a business meet its overall goals and objectives
A
marketing
B
marketing strategy
C
marketing concept
D
marketing plan
18) Dividing the market of potential customers by their personal statistics.
A
geographic segmentation
B
demographic segmentation
C
marketing mix
D
psychographic segmentation
19) Dividing the market by certain preferences of lifestyle choices.
A
behavioral segmentation
B
customer profile
C
marketing mix
D
psychographic segmentation
20) Dividing a market by the relationship between customers and the good or service.
A
mass marketing
B
behavioral segmenatation
C
marketing mix
D
demographic segmentation
*select an answer for all questions
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