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Why might profits sometimes decline for the company that first introduced the product during the growth stage of a product’s life cycle?
Modify the product to renew customer interest.
Mass customization
By tracking visitors to their websites
To make changes in order to extend a product's life cycle
Intranet
Because competitors have entered the market
Misleading information
It reflects the image of the business.
Which is one way businesses use computer technology to obtain information to improve their product or service mix?
Modify the product to renew customer interest.
Mass customization
By tracking visitors to their websites
To make changes in order to extend a product's life cycle
Intranet
Because competitors have entered the market
Misleading information
It reflects the image of the business.
Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor’s brand. Which strategy would be mostappropriate to use in this situation?
Modify the product to renew customer interest.
Mass customization
By tracking visitors to their websites
To make changes in order to extend a product's life cycle
Intranet
Because competitors have entered the market
Misleading information
It reflects the image of the business.
Why should a business continue to monitor an established product?
Modify the product to renew customer interest.
Mass customization
By tracking visitors to their websites
To make changes in order to extend a product's life cycle
Intranet
Because competitors have entered the market
Misleading information
It reflects the image of the business.
A business is behaving unethically if its product's label contains what component?
Modify the product to renew customer interest.
Mass customization
By tracking visitors to their websites
To make changes in order to extend a product's life cycle
Intranet
Because competitors have entered the market
Misleading information
It reflects the image of the business.
Why is the quality level of a product an important product or service management decision?
Modify the product to renew customer interest.
Mass customization
By tracking visitors to their websites
To make changes in order to extend a product's life cycle
Intranet
Because competitors have entered the market
Misleading information
It reflects the image of the business.
Which technological tools help employees simultaneously access the same information about a business's products?
Modify the product to renew customer interest.
Mass customization
By tracking visitors to their websites
To make changes in order to extend a product's life cycle
Intranet
Because competitors have entered the market
Misleading information
It reflects the image of the business.
What is a technologically advanced method that allows businesses to produce products that are specialized for a few customers?
Modify the product to renew customer interest.
Mass customization
By tracking visitors to their websites
To make changes in order to extend a product's life cycle
Intranet
Because competitors have entered the market
Misleading information
It reflects the image of the business.
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