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Marketing I Review Games 3.01 Study Guide
Test Description: Review Games
Instructions: Answer all questions to get your test result.
1) Why might profits sometimes decline for the company that first introduced the product during the growth stage of a product’s life cycle?
A
Because marketing strategies are adjusted
B
Because production is more efficient
C
Because competitors have entered the market
D
Because sales decline in the growth stage
2) Why should a business continue to monitor an established product?
A
To determine the acceptance of a product by a limited market
B
To make sure that a marketing plan is firmly in place
C
To evaluate how a product might fit the firm's product mix
D
To make changes in order to extend a product's life cycle
3) Which is one way businesses use computer technology to obtain information to improve their product or service mix?
A
By preparing interactive software programs
B
By compiling detailed databases
C
By tracking visitors to their websites
D
By mailing questionnaires to customers
4) Which technological tools help employees simultaneously access the same information about a business's products?
A
Intranet
B
Generator
C
Memory card
D
Micro-portal
5) When a company uses its product wrapping to promote the preservation of an endangered animal species, it is engaging in which practice?
A
Cause packaging
B
Environmental labeling
C
Political lobbying
D
Provocative branding
6) Which activity is addressed in the product- or service-management function?
A
Setting discounts to clear products from inventory
B
Determining where products will be offered for sale
C
Eliminating products that are slow sellers
D
Focusing promotional activities on a new product’s release
7) Which is a way that a business can extend the life cycle of an established product?
A
By restricting distribution
B
By finding new uses for the product
C
By promoting the product to current users
D
By attracting consumers who are innovators
8) A business is behaving unethically if its product's label contains what component?
A
Nutritional values
B
Misleading information
C
Recyclable materials
D
Mandatory requirements
9) Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor’s brand. Which strategy would be mostappropriate to use in this situation?
A
Do nothing; fluctuations in sales are common.
B
Triple the advertising budget for the product.
C
Take the product off the market.
D
Modify the product to renew customer interest.
10) Which is an example of an ethical issue that a product or service manager might face?
A
Use of color on the label
B
Use of packaging as a means of promotion
C
Use of environmentally friendly packaging
D
Use of nutrition information on a food label
11) Why does a company need to know the life-cycle stages of its products?
A
To find new uses for the product
B
To predict the length of the life cycle
C
To adapt its marketing strategies
D
To prevent imitators from entering the market
12) Which is an unethical situation in product or service management?
A
Travis Manufacturing uses recycled materials for its product packaging
B
Vincent Electronics discontinues production of a slow-moving solar calculator
C
Donna's Dress Boutique obtains deep discounts from a new clothing designer
D
The Simpson Company embellishes the information that it places on its product labels
13) What is a technologically advanced method that allows businesses to produce products that are specialized for a few customers?
A
Computerized robotics
B
Intermittent conversion
C
Automatic production
D
Mass customization
14) Why is the quality level of a product an important product or service management decision?
A
It protects the consumers
B
It reflects the image of the business.
C
It identifies a product's brand
D
It refers to the way the product works
*select an answer for all questions
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