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A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18–34 years old. How is the business segmenting the market?
primary research.
Achieving pAchieving planned goals
Product or service management
By demographics
Product or service management
Improved the quality of life
obtained from research previously conducted
Market planning
Paul’s plant food is losing its popularity among his customer base. Which marketing function would come up with the improved product?
primary research.
Achieving pAchieving planned goals
Product or service management
By demographics
Product or service management
Improved the quality of life
obtained from research previously conducted
Market planning
Which is the overall reason that marketing strategies are designed and implemented?
primary research.
Achieving pAchieving planned goals
Product or service management
By demographics
Product or service management
Improved the quality of life
obtained from research previously conducted
Market planning
Conducting a survey to gather information is:
primary research.
Achieving pAchieving planned goals
Product or service management
By demographics
Product or service management
Improved the quality of life
obtained from research previously conducted
Market planning
Secondary research is:
primary research.
Achieving pAchieving planned goals
Product or service management
By demographics
Product or service management
Improved the quality of life
obtained from research previously conducted
Market planning
By increasing awareness of the need for environmental controls, what has marketing done?
primary research.
Achieving pAchieving planned goals
Product or service management
By demographics
Product or service management
Improved the quality of life
obtained from research previously conducted
Market planning
After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?
primary research.
Achieving pAchieving planned goals
Product or service management
By demographics
Product or service management
Improved the quality of life
obtained from research previously conducted
Market planning
Which marketing function helps businesspeople forecast how much will be sold in a given period?
primary research.
Achieving pAchieving planned goals
Product or service management
By demographics
Product or service management
Improved the quality of life
obtained from research previously conducted
Market planning
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