Marketing I Review Study Guides 1.01-1.05

Test Description: Review Materials

Instructions: Answer all questions to get your test result.

1) By increasing awareness of the need for environmental controls, what has marketing done?

2) What does the selling function involve that makes it so important?

3) What does applying the customer-orientation element of the marketing concept enable the business to do?

4) Which marketing function helps businesspeople forecast how much will be sold in a given period?

5) Company XYZ has predicted it will sell 3,000 new microwaves during the “Back to School” sale. Which marketing function is this business using?

6) Which marketing function provides information to consumers that will assist them in making a decision to purchase a good or service?

7) Paul’s plant food is losing its popularity among his customer base. Which marketing function would come up with the improved product?

8) After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?

9) According to the marketing concept, which option shows company commitment?

10) Which is the overall reason that marketing strategies are designed and implemented?

11) Select the best phrase that describes how research was conducted by students before the inception of the Internet.

12) Secondary research is:

13) During what year/years did the World Wide Web begin?

14) Conducting a survey to gather information is:

15) A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18–34 years old. How is the business segmenting the market?


*select an answer for all questions

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