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How have technological advancements enhanced a small business's ability to promote its products?
A shoppers' guide
An electrical sign located in a high-traffic area
By playing follow the leader
Helps them to select appropriate products
Information can be communicated by more venues, and messages can be customized.
Suburban newspapers
They try to reach a limited, small audience.
Direct mail
Which would be used to promote special sales events only to customers who live in a specific location?
A shoppers' guide
An electrical sign located in a high-traffic area
By playing follow the leader
Helps them to select appropriate products
Information can be communicated by more venues, and messages can be customized.
Suburban newspapers
They try to reach a limited, small audience.
Direct mail
How do competing businesses within the same industry usually react to each other's promotional mixes?
A shoppers' guide
An electrical sign located in a high-traffic area
By playing follow the leader
Helps them to select appropriate products
Information can be communicated by more venues, and messages can be customized.
Suburban newspapers
They try to reach a limited, small audience.
Direct mail
Why are promotional media such as newspapers and television referred to as mass media?
A shoppers' guide
An electrical sign located in a high-traffic area
By playing follow the leader
Helps them to select appropriate products
Information can be communicated by more venues, and messages can be customized.
Suburban newspapers
They try to reach a limited, small audience.
Direct mail
Which is a print promotional medium?
A shoppers' guide
An electrical sign located in a high-traffic area
By playing follow the leader
Helps them to select appropriate products
Information can be communicated by more venues, and messages can be customized.
Suburban newspapers
They try to reach a limited, small audience.
Direct mail
How does promotion benefit customers?
A shoppers' guide
An electrical sign located in a high-traffic area
By playing follow the leader
Helps them to select appropriate products
Information can be communicated by more venues, and messages can be customized.
Suburban newspapers
They try to reach a limited, small audience.
Direct mail
Which is an example of out-of-home media?
A shoppers' guide
An electrical sign located in a high-traffic area
By playing follow the leader
Helps them to select appropriate products
Information can be communicated by more venues, and messages can be customized.
Suburban newspapers
They try to reach a limited, small audience.
Direct mail
Which advertising media offers the easiest means to evaluate the effectiveness of an advertisement?
A shoppers' guide
An electrical sign located in a high-traffic area
By playing follow the leader
Helps them to select appropriate products
Information can be communicated by more venues, and messages can be customized.
Suburban newspapers
They try to reach a limited, small audience.
Direct mail
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