Review Game Zone
Games
Test
Preview
Back
Match it!
Match it! Select the correct answer from the pull down...Good luck!
Why are promotional media such as newspapers and television referred to as mass media?
An electrical sign located in a high-traffic area
Helps them to select appropriate products
They try to reach a limited, small audience.
Suburban newspapers
A business must understand that the laws governing promotional activities vary by country.
By playing follow the leader
A shoppers' guide
Direct mail
How do competing businesses within the same industry usually react to each other's promotional mixes?
An electrical sign located in a high-traffic area
Helps them to select appropriate products
They try to reach a limited, small audience.
Suburban newspapers
A business must understand that the laws governing promotional activities vary by country.
By playing follow the leader
A shoppers' guide
Direct mail
Which advertising media offers the easiest means to evaluate the effectiveness of an advertisement?
An electrical sign located in a high-traffic area
Helps them to select appropriate products
They try to reach a limited, small audience.
Suburban newspapers
A business must understand that the laws governing promotional activities vary by country.
By playing follow the leader
A shoppers' guide
Direct mail
Which is an example of out-of-home media?
An electrical sign located in a high-traffic area
Helps them to select appropriate products
They try to reach a limited, small audience.
Suburban newspapers
A business must understand that the laws governing promotional activities vary by country.
By playing follow the leader
A shoppers' guide
Direct mail
Which statement is true about regulating international promotional activities?
An electrical sign located in a high-traffic area
Helps them to select appropriate products
They try to reach a limited, small audience.
Suburban newspapers
A business must understand that the laws governing promotional activities vary by country.
By playing follow the leader
A shoppers' guide
Direct mail
Which is a print promotional medium?
An electrical sign located in a high-traffic area
Helps them to select appropriate products
They try to reach a limited, small audience.
Suburban newspapers
A business must understand that the laws governing promotional activities vary by country.
By playing follow the leader
A shoppers' guide
Direct mail
Which would be used to promote special sales events only to customers who live in a specific location?
An electrical sign located in a high-traffic area
Helps them to select appropriate products
They try to reach a limited, small audience.
Suburban newspapers
A business must understand that the laws governing promotional activities vary by country.
By playing follow the leader
A shoppers' guide
Direct mail
How does promotion benefit customers?
An electrical sign located in a high-traffic area
Helps them to select appropriate products
They try to reach a limited, small audience.
Suburban newspapers
A business must understand that the laws governing promotional activities vary by country.
By playing follow the leader
A shoppers' guide
Direct mail
Check it!
Match it!
Match it!