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NEW Marketing 4.01 - 4.02 Part B
Test Description: NEW Marketing 4.01 - 4.02 part B
Instructions: Answer all questions to get your test result.
1) Which statement is true about regulating international promotional activities?
A
A business must understand that the laws governing promotional activities vary by country.
B
Most countries have a system of checks and balances to verify that promotion regulations are fair.
C
Businesses must submit all promotional materials to the International Ad Coalition for approval.
D
Governments bear the sole responsibility of monitoring promotional materials and regulations.
2) Determine whether the statement is true or false: It is important for the promotional message to be factual.
A
True, it must be based on facts.
B
False, it must only be memorable.
C
True, it should alter facts as necessary.
D
False, it need not be based on facts.
3) How do competing businesses within the same industry usually react to each other's promotional mixes?
A
By changing distribution channels
B
By reducing their promotional budgets
C
By trying not to outdo each other
D
By playing follow the leader
4) How does promotion benefit customers?
A
Causes them to postpone making buying decisions
B
Enables them to identify their buying decisions
C
Requires them to spend more on products
D
Helps them to select appropriate products
5) How have technological advancements enhanced a small business's ability to promote its products?
A
Most companies need fewer channels to coordinate and carry out promotional activities.
B
Less time and creativity are required to develop effective promotional campaigns.
C
Information can be communicated by more venues, and messages can be customized.
D
Small companies now have more money to spend on promotional activities.
6) Why are promotional media such as newspapers and television referred to as mass media?
A
They try to reach a limited, small audience.
B
They reach a lot of people at the same time.
C
They direct promotions to a specific audience.
D
They try to meet the needs of many businesses.
7) Which would be used to promote special sales events only to customers who live in a specific location?
A
Radio spots
B
Specialty advertising
C
Utility direct mail
D
Suburban newspapers
8) The most important benefit that magazine advertising offers to an advertiser is the ability to accomplish which goal?
A
Deliver messages in a timely manner
B
Reach a specific geographic area
C
Target a particular group of consumers
D
Deliver a low-cost message to a target group
9) Which is an example of out-of-home media?
A
A calendar imprinted with a company's name
B
An electrical sign located in a high-traffic area
C
An infomercial broadcast on a national television network
D
An eye-appealing card placed in a mailbox
10) Which is a print promotional medium?
A
A radio ad
B
A participation show
C
A shoppers' guide
D
TV ad
11) Which advertising media offers the easiest means to evaluate the effectiveness of an advertisement?
A
Direct mail
B
Television
C
Radio
D
Newpaper
*select an answer for all questions
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