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A written document that details a company’s promotional efforts for a certain period of time is a/an:
fashion shows
bibliography
media mix
promotion plan.
budget
charitable celebration
responsibilities
trunk show
Karen is working on a document that will cite all of the sources, reports, and statements she has utilized while doing her research. This information would be found in which component of the promotional plan?
fashion shows
bibliography
media mix
promotion plan.
budget
charitable celebration
responsibilities
trunk show
The blend of media used to communicate the message of a planned promotion is the:
fashion shows
bibliography
media mix
promotion plan.
budget
charitable celebration
responsibilities
trunk show
Each year New York hosts theatrical presentations of apparel on live models to audiences. This represents which type of events?
fashion shows
bibliography
media mix
promotion plan.
budget
charitable celebration
responsibilities
trunk show
Designers or company representatives bring a designer’s collection to a store for a short period of time for customers to view. This is an example of which type of event?
fashion shows
bibliography
media mix
promotion plan.
budget
charitable celebration
responsibilities
trunk show
The marketing intern at a large retailer is given a task list that includes managing all social media and helping with special events. This information would be found in which component of the promotional plan?
fashion shows
bibliography
media mix
promotion plan.
budget
charitable celebration
responsibilities
trunk show
For every sweater over $50.00 sold, Macy’s department store donates a $1.00 to the Ronald McDonald House, a place for sick children. This is an example of which type of event?
fashion shows
bibliography
media mix
promotion plan.
budget
charitable celebration
responsibilities
trunk show
Elizabeth is trying to determine how much she should spend on food and drinks for her upcoming trunk show. This is which step of planning a special event?
fashion shows
bibliography
media mix
promotion plan.
budget
charitable celebration
responsibilities
trunk show
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