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Neiman Marcus department store wants to increase monthly store traffic by 11% in their new Charlotte location. This information would be found in which component of the promotional plan?
objectives
charitable celebration
budget
theme
media mix
responsibilities
promotion plan.
budget
Anthony plans to spend $5,000 on a television commercial and $2,500 on a newspaper ad. This information would be found in which component of the promotional plan?
objectives
charitable celebration
budget
theme
media mix
responsibilities
promotion plan.
budget
For every sweater over $50.00 sold, Macy’s department store donates a $1.00 to the Ronald McDonald House, a place for sick children. This is an example of which type of event?
objectives
charitable celebration
budget
theme
media mix
responsibilities
promotion plan.
budget
The marketing intern at a large retailer is given a task list that includes managing all social media and helping with special events. This information would be found in which component of the promotional plan?
objectives
charitable celebration
budget
theme
media mix
responsibilities
promotion plan.
budget
Elizabeth is trying to determine how much she should spend on food and drinks for her upcoming trunk show. This is which step of planning a special event?
objectives
charitable celebration
budget
theme
media mix
responsibilities
promotion plan.
budget
A written document that details a company’s promotional efforts for a certain period of time is a/an:
objectives
charitable celebration
budget
theme
media mix
responsibilities
promotion plan.
budget
The blend of media used to communicate the message of a planned promotion is the:
objectives
charitable celebration
budget
theme
media mix
responsibilities
promotion plan.
budget
A local high school is planning a fashion show that encourages participants to design items that have been recycled or re-purposed. The purpose of the show is to highlight environmentally friendly fashions. This is a
objectives
charitable celebration
budget
theme
media mix
responsibilities
promotion plan.
budget
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