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New Fashion 6.0 Part C
Test Description: New Fashion 6.0 part C
Instructions: Answer all questions to get your test result.
1) Each year New York hosts theatrical presentations of apparel on live models to audiences. This represents which type of events?
A
fashion shows
B
forecasters
C
manufacturers
D
textiles
2) For every sweater over $50.00 sold, Macy’s department store donates a $1.00 to the Ronald McDonald House, a place for sick children. This is an example of which type of event?
A
trunk show
B
special sale
C
charitable celebration
D
premium
3) A local high school is planning a fashion show that encourages participants to design items that have been recycled or re-purposed. The purpose of the show is to highlight environmentally friendly fashions. This is a
A
date and time
B
theme
C
target audience
D
budget
4) Designers or company representatives bring a designer’s collection to a store for a short period of time for customers to view. This is an example of which type of event?
A
trunk show
B
demonstration
C
Charitable celebration
D
Personal improvement session
5) Elizabeth is trying to determine how much she should spend on food and drinks for her upcoming trunk show. This is which step of planning a special event?
A
budget
B
target market
C
date and time
D
theme
6) Scott is the inventory manager of the Banana Republic apparel retailer for all stores in the Southeast. This information would be found in which component of the promotional plan?
A
evaluation
B
objectives
C
budget
D
responsibilities
7) The blend of media used to communicate the message of a planned promotion is the:
A
merchandise mix
B
advertising mix
C
product mix
D
media mix
8) Neiman Marcus department store wants to increase monthly store traffic by 11% in their new Charlotte location. This information would be found in which component of the promotional plan?
A
budget
B
objectives
C
evaluations
D
responsibilities
9) Mother’s Day, Independence Day, back-to-school, and prom time are examples of possible promotional:
A
budgets
B
mixes
C
goals
D
themes
10) A written document that details a company’s promotional efforts for a certain period of time is a/an:
A
SWOT analysis.
B
marketing plan.
C
promotion plan.
D
executive summary.
11) The marketing intern at a large retailer is given a task list that includes managing all social media and helping with special events. This information would be found in which component of the promotional plan?
A
responsibilities
B
budget
C
evaluations
D
objectives
12) Anthony plans to spend $5,000 on a television commercial and $2,500 on a newspaper ad. This information would be found in which component of the promotional plan?
A
budget
B
responsibilities
C
evaluations
D
objectives
13) Karen is working on a document that will cite all of the sources, reports, and statements she has utilized while doing her research. This information would be found in which component of the promotional plan?
A
executive summary
B
budget
C
schedule of events
D
bibliography
*select an answer for all questions
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