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The perception of the store in the minds of its customers is the store’s:
image
lighting
celebrity appearance
fashion show
informal fashion show
props
premium
Placing focus on particular merchandise
Jessica Simpson appeared in the Carolina Place Mall Belk for an autograph session and to sing one song. This is an example of which type of event?
image
lighting
celebrity appearance
fashion show
informal fashion show
props
premium
Placing focus on particular merchandise
A customer who spends $2,000.00 or more on a Liz Claiborne suit receives a free Liz Claiborne tote. This is an example of which type of event?
image
lighting
celebrity appearance
fashion show
informal fashion show
props
premium
Placing focus on particular merchandise
Which is a favorable action of lighting that is important in displays?
image
lighting
celebrity appearance
fashion show
informal fashion show
props
premium
Placing focus on particular merchandise
Carl is in charge of visual merchandising for watches. He uses mannequins to display the accessories for customers. This describes which aspect of interior displays?
image
lighting
celebrity appearance
fashion show
informal fashion show
props
premium
Placing focus on particular merchandise
A high-end designer wants to show her new line to the fashion buyers at Saks Fifth Avenue through a casual presentation without using a runway. This would be which type of retail special event?
image
lighting
celebrity appearance
fashion show
informal fashion show
props
premium
Placing focus on particular merchandise
HM clothing store wants to direct customers’ attention and place emphasis on specific items. This describes which aspect of interior displays?
image
lighting
celebrity appearance
fashion show
informal fashion show
props
premium
Placing focus on particular merchandise
Victoria’s Secret apparel retailer is known for its theatrical presentation of apparel and accessories on live models. This would be what type of retail special event?
image
lighting
celebrity appearance
fashion show
informal fashion show
props
premium
Placing focus on particular merchandise
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