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New Fashion 6.0 Promotions Part B
Test Description: New Fashion 6.0 Promotions part B
Instructions: Answer all questions to get your test result.
1) HM clothing store wants to direct customers’ attention and place emphasis on specific items. This describes which aspect of interior displays?
A
props
B
merchandise
C
lighting
D
signage
2) Which are examples of fixtures used in visual presentations?
A
Mannequins, pedestals, and ladders
B
Ladders, bicycles, and plants
C
Colored and black lights
D
Shelves, tables, rods, and stands
3) Which is a favorable action of lighting that is important in displays?
A
Educating customers about the merchandise
B
Physically supporting the merchandise
C
Bringing continuity to the display
D
Placing focus on particular merchandise
4) Carl is in charge of visual merchandising for watches. He uses mannequins to display the accessories for customers. This describes which aspect of interior displays?
A
lighting
B
signage
C
merchandise
D
props
5) Which actions help a store’s visual merchandising that encourages customers’ buying decisions?
A
Emphasizing corporate policies on returns
B
Presenting the merchandise in the most attractive way
C
Allowing customers to use their store credit card
D
Motivating sales associates to work harder
6) Bass Pro Shops has a big display showing all the new fishing gear that has just arrived. Which type of display is it using?
A
promotional
B
merchandising
C
institutional
D
educational
7) A display in which one side is a mirror image of the other illustrates which principle of design?
A
emphasis
B
proportion
C
balance
D
rhythm
8) The perception of the store in the minds of its customers is the store’s:
A
image
B
policy
C
bylaws
D
management
9) A modeling agency that provides models for a fashion show is a/an:
A
researcher
B
adveritiser
C
consultant
D
promoter
10) A customer who spends $2,000.00 or more on a Liz Claiborne suit receives a free Liz Claiborne tote. This is an example of which type of event?
A
demonstration
B
trunk show
C
premium
D
sampling
11) A high-end designer wants to show her new line to the fashion buyers at Saks Fifth Avenue through a casual presentation without using a runway. This would be which type of retail special event?
A
showcase
B
informal fashion show
C
formal runway show
D
trunk show
12) A high fashion designer brings his upcoming fall collection to Nordstrom department store for customers to preview. This is an example of which type of event?
A
demonstration
B
trunk show
C
charitable celebration
D
personal improvement session
13) Jessica Simpson appeared in the Carolina Place Mall Belk for an autograph session and to sing one song. This is an example of which type of event?
A
trunk show
B
demonstration
C
personal improvement session
D
celebrity appearance
14) Ocean Threads hires local models to wear the current line of clothing and to circulate informally during the Top 50 Business Women in North Carolina luncheon. This is an example of a:
A
fashion show
B
special sale
C
demonstration
D
trunk show
15) Victoria’s Secret apparel retailer is known for its theatrical presentation of apparel and accessories on live models. This would be what type of retail special event?
A
showcase
B
fashion show
C
fitting
D
trunk show
*select an answer for all questions
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