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Which form of promotion is expensive because it requires individuals to make contact with potential customers?
national
press release
visual merchandising
promotional
Persuade consumers that the company’s version of the item is best
Emphasize large markdowns
create sales
personal selling
The goal of promotion at the peak of the fashion cycle is to achieve which action?
national
press release
visual merchandising
promotional
Persuade consumers that the company’s version of the item is best
Emphasize large markdowns
create sales
personal selling
Reebok, athletic shoe retailer, places advertisements for their shoes in Sports Illustrated. This is an example of which advertising?
national
press release
visual merchandising
promotional
Persuade consumers that the company’s version of the item is best
Emphasize large markdowns
create sales
personal selling
Which form of fashion promotion entices customers to enter the store and effectively presents the merchandise the store has to offer?
national
press release
visual merchandising
promotional
Persuade consumers that the company’s version of the item is best
Emphasize large markdowns
create sales
personal selling
During the obsolescence stage of the fashion cycle, promotion is used to achieve which action?
national
press release
visual merchandising
promotional
Persuade consumers that the company’s version of the item is best
Emphasize large markdowns
create sales
personal selling
A written news story sent as publicity to a newspaper or magazine is a:
national
press release
visual merchandising
promotional
Persuade consumers that the company’s version of the item is best
Emphasize large markdowns
create sales
personal selling
Lydia was unsure what to buy her brother for his birthday. When she passed Hollister, a clothing store, she noticed a leather jacket in the store window with a 20% off sign. This is an example of which type of display?
national
press release
visual merchandising
promotional
Persuade consumers that the company’s version of the item is best
Emphasize large markdowns
create sales
personal selling
Which is a goal of visual merchandising?
national
press release
visual merchandising
promotional
Persuade consumers that the company’s version of the item is best
Emphasize large markdowns
create sales
personal selling
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