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Which form of fashion promotion can attract customer attention near merchandise by using sound and movement?
promotional
special events
publicity
Persuade consumers that the company’s version of the item is best
video
Gain customers’ loyalty with reduced prices
press release
visual merchandising
Which type of promotion do businesses generally have the least control over?
promotional
special events
publicity
Persuade consumers that the company’s version of the item is best
video
Gain customers’ loyalty with reduced prices
press release
visual merchandising
An attractive, appealing display of merchandise combined with effective store layout and decor is:
promotional
special events
publicity
Persuade consumers that the company’s version of the item is best
video
Gain customers’ loyalty with reduced prices
press release
visual merchandising
Fashion shows and trunk shows are examples of:
promotional
special events
publicity
Persuade consumers that the company’s version of the item is best
video
Gain customers’ loyalty with reduced prices
press release
visual merchandising
The goal of promotion at the peak of the fashion cycle is to achieve which action?
promotional
special events
publicity
Persuade consumers that the company’s version of the item is best
video
Gain customers’ loyalty with reduced prices
press release
visual merchandising
The goal of promotion in the decline stage of the fashion cycle is to achieve which action?
promotional
special events
publicity
Persuade consumers that the company’s version of the item is best
video
Gain customers’ loyalty with reduced prices
press release
visual merchandising
A written news story sent as publicity to a newspaper or magazine is a:
promotional
special events
publicity
Persuade consumers that the company’s version of the item is best
video
Gain customers’ loyalty with reduced prices
press release
visual merchandising
Lydia was unsure what to buy her brother for his birthday. When she passed Hollister, a clothing store, she noticed a leather jacket in the store window with a 20% off sign. This is an example of which type of display?
promotional
special events
publicity
Persuade consumers that the company’s version of the item is best
video
Gain customers’ loyalty with reduced prices
press release
visual merchandising
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