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Which is a purpose of showing customers how to wear and accessorize merchandise?
island
press release
outdoor signage
visual merchandising
special events
national
promotional
Persuade consumers that the company’s version of the item is best
Which promotional medium allows for only short, general messages, but has the advantage of repetitive viewing?
island
press release
outdoor signage
visual merchandising
special events
national
promotional
Persuade consumers that the company’s version of the item is best
Macy’s department store wants displays that can stand alone on the sales floor in the entrance. This describes which type of window display?
island
press release
outdoor signage
visual merchandising
special events
national
promotional
Persuade consumers that the company’s version of the item is best
Reebok, athletic shoe retailer, places advertisements for their shoes in Sports Illustrated. This is an example of which advertising?
island
press release
outdoor signage
visual merchandising
special events
national
promotional
Persuade consumers that the company’s version of the item is best
Fashion shows and trunk shows are examples of:
island
press release
outdoor signage
visual merchandising
special events
national
promotional
Persuade consumers that the company’s version of the item is best
A written news story sent as publicity to a newspaper or magazine is a:
island
press release
outdoor signage
visual merchandising
special events
national
promotional
Persuade consumers that the company’s version of the item is best
Belk created a display featuring a new line of holiday attire. This is an example of which type of interior display?
island
press release
outdoor signage
visual merchandising
special events
national
promotional
Persuade consumers that the company’s version of the item is best
The goal of promotion at the peak of the fashion cycle is to achieve which action?
island
press release
outdoor signage
visual merchandising
special events
national
promotional
Persuade consumers that the company’s version of the item is best
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