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New Fashion 6.0 Promotions Part A
Test Description: New Fashion 6.0 Promotions part A
Instructions: Answer all questions to get your test result.
1) Which promotional medium allows for only short, general messages, but has the advantage of repetitive viewing?
A
direct mail
B
radio
C
image advertising
D
outdoor signage
2) Maybelline advertises its makeup products in Seventeen, a magazine. This is an example of which type of advertising?
A
visual merchandising
B
supplemental
C
cooperative
D
product
3) Which form of promotion is expensive because it requires individuals to make contact with potential customers?
A
advertising
B
publicity
C
personal selling
D
press release
4) Reebok, athletic shoe retailer, places advertisements for their shoes in Sports Illustrated. This is an example of which advertising?
A
visual merchandising
B
national
C
cooperative
D
local
5) Which type of promotion do businesses generally have the least control over?
A
personal selling
B
publicity
C
outdoor signage
D
direct mail
6) Which form of fashion promotion can attract customer attention near merchandise by using sound and movement?
A
radio
B
video
C
packaging
D
signage
7) Which form of fashion promotion entices customers to enter the store and effectively presents the merchandise the store has to offer?
A
visual merchandising
B
advertising
C
publicity
D
personal selling
8) The goal of promotion at the peak of the fashion cycle is to achieve which action?
A
Motivate customers and increase their desire for goods
B
Emphasize price advantages with large markdowns
C
Gain customers’ loyalty with reduced prices
D
Persuade consumers that the company’s version of the item is best
9) During the obsolescence stage of the fashion cycle, promotion is used to achieve which action?
A
Gain customers’ loyalty with reduced prices
B
Introduce trends and create interest in new merchandise
C
Emphasize large markdowns
D
Motivate customers and increase desire for goods
10) The goal of promotion in the decline stage of the fashion cycle is to achieve which action?
A
Persuade consumers that the company’s version of the item is best
B
Motivate customers and increase their desire for merchandise
C
Introduce trends and create interest in new merchandise
D
Gain customers’ loyalty with reduced prices
11) Fashion shows and trunk shows are examples of:
A
special events
B
cooperative advertising
C
visual merchandising
D
signage
12) A written news story sent as publicity to a newspaper or magazine is a:
A
press release
B
supplement
C
banner ads
D
cooperative advertising
13) Belk created a display featuring a new line of holiday attire. This is an example of which type of interior display?
A
point-of-purchase
B
promotional
C
institutional
D
decorative
14) An attractive, appealing display of merchandise combined with effective store layout and decor is:
A
publicity
B
advertising
C
mass merchandising
D
visual merchandising
15) Lydia was unsure what to buy her brother for his birthday. When she passed Hollister, a clothing store, she noticed a leather jacket in the store window with a 20% off sign. This is an example of which type of display?
A
island
B
institutional
C
promotional
D
showcase
16) Macy’s department store wants displays that can stand alone on the sales floor in the entrance. This describes which type of window display?
A
semi-enclosed
B
enclosed
C
island
D
open
17) Which is a goal of visual merchandising?
A
advertise weekly
B
create sales
C
increase distribution
D
decrease customer traffic
18) Which is a purpose of showing customers how to wear and accessorize merchandise?
A
signage
B
banner ads
C
visual merchandising
D
publicity
*select an answer for all questions
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