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A business that asks customers to forward an e-mail to their friends or associates is engaged in which type of activity?
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Viral marketing
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Which is an advantage to a business of using an in-house system to send bulk e-mail messages?
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Cost-effective
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For higher response rates, businesses should develop marketing e-mail messages that have which features?
Short, simple, and understandable
Cost-effective
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One advantage of using e-mail marketing is that it has which feature?
Short, simple, and understandable
Cost-effective
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Viral marketing
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One of the disadvantages to marketers using streaming video e-mail is that it requires the recipient to have which feature?
Short, simple, and understandable
Cost-effective
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Which is an example of an e-mail attachment?
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Which decreases the costs to a business of using newspaper advertising?
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Cost-effective
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A sports or an event organization can determine advertising reach of a magazine by analyzing which component of the publication?
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Cost-effective
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resume.doc
Last-minute changes are possible.
Viral marketing
Circulation
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