SEM 3.06 - 3.08

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A sports or an event organization can determine advertising reach of a magazine by analyzing which component of the publication?

When an advertiser wants to reach specific target markets, which type of print medium would be most cost-effective?

One advantage of using e-mail marketing is that it has which feature?

Which is an example of a business using e-mail in a timely manner?

Which media vehicle might a sports or an event marketer choose to promote a celebrity baseball game to many people throughout a metropolitan area?

Which decreases the costs to a business of using newspaper advertising?

What should businesses do to detect any problems before sending an e-mail to everyone on their list?

For higher response rates, businesses should develop marketing e-mail messages that have which features?