SEM 3.06 - 3.08

Test Description: SEM 3.06 - 3.08

Instructions: Answer all questions to get your test result.

1) A business that asks customers to forward an e-mail to their friends or associates is engaged in which type of activity?

2) One of the disadvantages to marketers using streaming video e-mail is that it requires the recipient to have which feature?

3) One advantage of using e-mail marketing is that it has which feature?

4) Which is an example of a business using e-mail in a timely manner?

5) Which is an example of an e-mail attachment?

6) Which is the most common use of opt-in e-mail marketing?

7) Which is an advantage to a business of using an in-house system to send bulk e-mail messages?

8) What is a guideline for businesses to follow when creating mailing lists?

9) For higher response rates, businesses should develop marketing e-mail messages that have which features?

10) What should businesses do to detect any problems before sending an e-mail to everyone on their list?

11) The Fit and Lively Fitness Center wants to increase its membership, so it is planning to run a television ad to promote lower membership fees for a limited time. If the target audience is 939,000 16- to 36-year-old females, and 313,000 of the target?

12) A sports or an event organization can determine advertising reach of a magazine by analyzing which component of the publication?

13) Which decreases the costs to a business of using newspaper advertising?

14) Which media vehicle might a sports or an event marketer choose to promote a celebrity baseball game to many people throughout a metropolitan area?

15) When an advertiser wants to reach specific target markets, which type of print medium would be most cost-effective?


*select an answer for all questions

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