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What information is usually contained in a database about competitors?
price lists
Surveying the club members
internet
It can be incomplete
customer profiles
To analyze product performance
sales reports
Advertising media
One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities, and the level of its services is by completing which action?
price lists
Surveying the club members
internet
It can be incomplete
customer profiles
To analyze product performance
sales reports
Advertising media
Which might a sports or an event organization search to obtain marketing information?
price lists
Surveying the club members
internet
It can be incomplete
customer profiles
To analyze product performance
sales reports
Advertising media
What type of marketing information might a business obtain by monitoring sales invoices?
price lists
Surveying the club members
internet
It can be incomplete
customer profiles
To analyze product performance
sales reports
Advertising media
Which is a reason why businesses should regularly monitor their internal records that contain marketing information?
price lists
Surveying the club members
internet
It can be incomplete
customer profiles
To analyze product performance
sales reports
Advertising media
What type of competitor information is important for sports or event organizations to maintain in a database?
price lists
Surveying the club members
internet
It can be incomplete
customer profiles
To analyze product performance
sales reports
Advertising media
What internal records do many businesses monitor in order to obtain useful marketing information?
price lists
Surveying the club members
internet
It can be incomplete
customer profiles
To analyze product performance
sales reports
Advertising media
A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which disadvantage of secondary research does this situation illustrate?
price lists
Surveying the club members
internet
It can be incomplete
customer profiles
To analyze product performance
sales reports
Advertising media
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