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New SEM 2.05 - 2.06
Test Description: New SEM 2.05 - 2.06
Instructions: Answer all questions to get your test result.
1) Which internal records might a business use to analyze information regarding customer satisfaction levels?
A
Comment cards
B
Debit receipts
C
Expense reports
D
Credit reports
2) A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which disadvantage of secondary research does this situation illustrate?
A
It can be costly
B
It can be incomplete
C
It can be out of date.
D
It can be time consuming
3) A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
A
youth magazine
B
national news outlet
C
Sporting goods association
D
Government census
4) Which is a reason why businesses should regularly monitor their internal records that contain marketing information?
A
To analyze product performance
B
To compile regulatory data
C
To review employment trends
D
To prioritize investment goals
5) What type of competitor information is important for sports or event organizations to maintain in a database?
A
price lists
B
consumption
C
demographics
D
market size
6) Which might a sports or an event organization search to obtain marketing information?
A
media
B
news letters
C
foundations
D
internet
7) What information is usually contained in a database about competitors?
A
Creative strategy
B
Production Techniques
C
Advertising media
D
Budget structure
8) What internal records do many businesses monitor in order to obtain useful marketing information?
A
Industry projections
B
trade journals
C
print ads
D
sales reports
9) What type of marketing information might a business obtain by monitoring sales invoices?
A
sales territory
B
Service tactics
C
Profit margin
D
customer profiles
10) One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities, and the level of its services is by completing which action?
A
Surveying the club members
B
Viewing the websites of competitors
C
Reading industry publications
D
Collecting promotional literature
11) Primary research includes collecting data for which situation?
A
Marketers across the industry to use
B
Understanding the economic cycles
C
Informational purposes only
D
The current research project
*select an answer for all questions
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