SEM: Target Market

Match it! Select the correct answer from the pull down...Good luck!

Some people spend a lot of their time jogging or playing video games. This is an example of:

Dividing the market based on characteristics that cannot be physically measured such as values, interests, and lifestyle:

The British singer Adele appeals to a market segment that can best be described as:

Dividing the market into physical locations:

Emotional purchases are more likely not to occur when

Physiological needs include recognition and respect from others.

The market segment for professional boxing and bowling can be best segmented based on:

__________ is not part of Maslow’s Hierarchy of Needs.