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Marketers should never group consumers based on the benefits derived from products or services.
market segment
True
all teenagers in the United States
psychographic characteristics
Financial stability
False
False
a professional bowling competition
Physiological needs include recognition and respect from others.
market segment
True
all teenagers in the United States
psychographic characteristics
Financial stability
False
False
a professional bowling competition
__________ is not part of Maslow’s Hierarchy of Needs.
market segment
True
all teenagers in the United States
psychographic characteristics
Financial stability
False
False
a professional bowling competition
Each of the following is an example of a market segment except
market segment
True
all teenagers in the United States
psychographic characteristics
Financial stability
False
False
a professional bowling competition
[email protected]
market segment
True
all teenagers in the United States
psychographic characteristics
Financial stability
False
False
a professional bowling competition
Some people spend a lot of their time jogging or playing video games. This is an example of:
market segment
True
all teenagers in the United States
psychographic characteristics
Financial stability
False
False
a professional bowling competition
The makers of Barbasol shaving cream and Just for Men hair coloring would most likely use which of the following sports or activities to promote their products?
market segment
True
all teenagers in the United States
psychographic characteristics
Financial stability
False
False
a professional bowling competition
This is a group of customers with shared needs and wants, that is separated from the total market, on which the business will focus its efforts:
market segment
True
all teenagers in the United States
psychographic characteristics
Financial stability
False
False
a professional bowling competition
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