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SEM: Target Market
Test Description: Target MArket
Instructions: Answer all questions to get your test result.
1) This is a group of customers with shared needs and wants, that is separated from the total market, on which the business will focus its efforts:
A
market segment
B
consumer target
C
industrial segment
D
demographic target
2) Dividing the market into physical locations:
A
demographic segmentation
B
psychographic segmentation
C
industrial segmentation
D
geographic segmentation
3) Dividing the marketing based on information such as age, income, gender, ethnic background, education, and marital status:
A
industrial segmentation
B
geographic segmentation
C
demographic segmentation
D
psychographic segmentation
4) Dividing the market based on characteristics that cannot be physically measured such as values, interests, and lifestyle:
A
psychographic segmentation
B
industrial segmentation
C
demographic segmentation
D
geographic segmentation
5) The market segment for professional boxing and bowling can be best segmented based on:
A
geographic information
B
psychographic information
C
demographic information
D
industrial information
6) Why did the NFL recently add a special line of apparel designed just for women?
A
to expand its demographic appeal to women and generate additional revenue
B
to create additional advertising opportunities for TV networks
C
to increase the number of women attending NFL games
D
to generate greater ticket sales to women who would want to wear the apparel to games
7) Some people spend a lot of their time jogging or playing video games. This is an example of:
A
industrial characteristic
B
psychographic characteristics
C
geographic characteristic
D
demographic characteristics
8) The British singer Adele appeals to a market segment that can best be described as:
A
age 65 and older primarily males with females
B
young teen males and late teen males
C
preteen girls and teenage girls
D
20’s to 50’s primarily females but includes males
9) The makers of Barbasol shaving cream and Just for Men hair coloring would most likely use which of the following sports or activities to promote their products?
A
a professional bowling competition
B
a professional skateboarding competition
C
a professional figure skating event
D
a professional wrestling event
10) The marketing concept requires maintenance of important relationships with customers.
A
True
B
False
11)
[email protected]
A
False
B
True
12) Two major goals of marketing are to determine what consumers want and how much they are willing to pay.
A
True
B
False
13) Physiological needs include recognition and respect from others.
A
False
B
True
14) Teenagers in the United States spend billions of dollars annually, making them a desirable target market.
A
True
B
False
15) Marketers should never group consumers based on the benefits derived from products or services.
A
False
B
True
16) __________ is not part of Maslow’s Hierarchy of Needs.
A
Financial stability
B
Physiological needs
C
Security
D
Self-actualization
17) Each of the following is an example of a market segment except
A
freshmen at a four-year high school
B
female NASCAR fans
C
all teenagers in the United States
D
students at a university who purchase season football tickets
18) Realization of one’s self potential is referred to as the __________ need in Maslow’s Hierarchy of Needs
A
security
B
self-esteem
C
physiological
D
self-actualization
19) Emotional purchases are more likely not to occur when
A
fans are given the opportunity to attend the Super Bowl
B
individuals are shopping for groceries on a tight budget
C
individuals are watching a college football rivalry and their team is winning
D
individuals are attending their favorite concert
20) Most consumers
A
a. have limited financial resources
B
d. both a and c
C
b. conduct research before making everyday purchases
D
c. use the decision-making process to decide how to spend their limited resources
*select an answer for all questions
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