This is a group of customers with shared needs and wants, that is separated from the total market, on which the business will focus its efforts:

Dividing the market into physical locations:

Dividing the marketing based on information such as age, income, gender, ethnic background, education, and marital status:

Dividing the market based on characteristics that cannot be physically measured such as values, interests, and lifestyle:

The market segment for professional boxing and bowling can be best segmented based on:

Why did the NFL recently add a special line of apparel designed just for women?

Some people spend a lot of their time jogging or playing video games. This is an example of:

The British singer Adele appeals to a market segment that can best be described as:

The makers of Barbasol shaving cream and Just for Men hair coloring would most likely use which of the following sports or activities to promote their products?

The marketing concept requires maintenance of important relationships with customers.

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Two major goals of marketing are to determine what consumers want and how much they are willing to pay.

Physiological needs include recognition and respect from others.

Teenagers in the United States spend billions of dollars annually, making them a desirable target market.

Marketers should never group consumers based on the benefits derived from products or services.​

__________ is not part of Maslow’s Hierarchy of Needs.

Each of the following is an example of a market segment except

Realization of one’s self potential is referred to as the __________ need in Maslow’s Hierarchy of Needs

Emotional purchases are more likely not to occur when

Most consumers

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