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In choosing a target market for a new, upscale restaurant featuring primarily pizza and sandwiches, which of these factors is LEAST likely to be an important consideration?
cleaning and household repair services
interest
automobiles
attitudes
a new TV that comes with a free ten-year warranty
screening ideas
How much income do potential customers have?
product line width
which of the following is NOT an aspect of demographic segmentation
cleaning and household repair services
interest
automobiles
attitudes
a new TV that comes with a free ten-year warranty
screening ideas
How much income do potential customers have?
product line width
which of the following is an example of an enhanced product?
cleaning and household repair services
interest
automobiles
attitudes
a new TV that comes with a free ten-year warranty
screening ideas
How much income do potential customers have?
product line width
A product line that includes sheets, comforters, and bath towels is an example of:
cleaning and household repair services
interest
automobiles
attitudes
a new TV that comes with a free ten-year warranty
screening ideas
How much income do potential customers have?
product line width
Competition for a new product is usually considered during which stage of new product planning?
cleaning and household repair services
interest
automobiles
attitudes
a new TV that comes with a free ten-year warranty
screening ideas
How much income do potential customers have?
product line width
Which of the following services or products would most likely be a candidate for a mass marketing strategy?
cleaning and household repair services
interest
automobiles
attitudes
a new TV that comes with a free ten-year warranty
screening ideas
How much income do potential customers have?
product line width
which of the following products or services would be the most likely candidate for market segmentation?
cleaning and household repair services
interest
automobiles
attitudes
a new TV that comes with a free ten-year warranty
screening ideas
How much income do potential customers have?
product line width
which of the following is NOT an aspect of psychographic segmentaion?
cleaning and household repair services
interest
automobiles
attitudes
a new TV that comes with a free ten-year warranty
screening ideas
How much income do potential customers have?
product line width
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